After touring representative tours, and hearing the brand’s creators (the Coulters) talk through their vision and what makes the brand special, it was easy to see how an environmental graphics strategy could help solidify the customer journey. Creative infographics, new versions and twists on already generated “slogans”, and careful use of patterns were all part of the strategy. Following the graphics package design, VGS then executed the full graphics package and exterior signage within 7 stores and growing.