Digital ordering is becoming the norm for some QSR’s

Apr 30, 2014 | Articles

Technology has reshaped the way in which we communicate, find entertainment and even pay our bills. So it comes as no surprise that digital, fast-food ordering with dedicated apps has quickly become a popular and convenient solution for hungry consumers.

In addition to offering apps for iPhone, Android, Windows Phone 8 and Kindle Fire devices, Domino’s Pizza just rolled out their latest technology innovation for iPad.

With Domino’s claiming some 40% of their U.S. sales now coming from digital ordering, the release couldn’t come soon enough.

Russell Weiner, Domino’s Pizza chief marketing officer says, “We couldn’t be more thrilled about bringing our Domino’s Pizza ordering app to iPad. This new app enhances our commitment of offering convenience to our customers wherever they are—and it looks so good, customers will get hungrier just looking at it.”

The app features digital order tracker and pizza profiles, which allow customers to save their favorite orders and re-order them in under 30 seconds from their mobile device. The app now puts the customer in complete control of the process.

Kevin Vasconi, Domino’s Pizza chief information officer says, “The new Domino’s iPad app takes the experience of ordering pizza to a whole new level. This is the coolest technology we have launched since Domino’s Tracker, and we are excited for customers to use the beautiful custom pizza builder that lets you visualize your order in a whole new way.”

With QSR’s benefitting from digital menu boards controlled from their smartphones and tablets, it’s only logical that this easy-to-use and efficient technology begins to trickle down to their most valued asset – the consumer.

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