A Shift in the Way We Buy
We are now accustomed to shopping at online stores. Their convenience and the easy experience keeps us away from traditional brick and mortar shops that often feel dull and impersonal.
HOWEVER, WITH A NEW BREED OF STORES OPENING UP, THERE ARE NEWER AND BETTER REASONS TO RETURN TO IN-PERSON STORES.
now we go to stores to do yoga, get tips and services, experience product features, experience new technologies, or combine a new sneaker launch social party with an art exhibition. Interesting!
Online shopping technology has shaped retail into an experiential engagement that stocks the personal and social essentials for our modern life. Tech has made the store contextually different in almost every conversation. It satisfies the needs of our busy daily activity and often satisfies our craving for social engagement and entertainment. So what defines a physical store in today’s retail system, and what should we consider while curating and designing the store experience that fits our current life?