Juicy Couture, a fashion and accessories retail chain, prides itself on embracing the bright and glamorous fun of its Los Angeles heritage by delivering an element of surprise in its designs. They were looking for larger-than-life banners and window graphics to showcase their flagship 5th Avenue store in time for New York’s Fashion Week. The banners needed to be made of high-end material since they could be seen inside the store, and also to allow backlighting to shine through. They wanted the “girls” to light up at night with ambient light from the store.
Using the client’s supplied artwork, we produced and installed beautiful, semi-transparent banners inside the store. The 25’ tall “girls” were mounted to the outside of the storefront glass. To ensure they would “pop” on the windows and remain semi-translucent, we used a color/white/color print on clear adhesive vinyl. Completed in a very short time-frame, these graphics made Juicy Couture a hit during Fashion Week!